Have a listen, let me know what you think

cheeba

Details of where to buy the track and the very fine album can be found here

Following this i was approached by marketing company Outsideline who wanted to confer with me about an ad concept they had been working on… a few meetings followed and im pleased to say the shoot and outcome have turned out really well. The ad has now spread like wild fire all over the net and i’ve been greeted by comments about my “frothy lip” by people all over Bristol.

So, here it is… check it out, let me know what you think. I’d love to hear your comments

cheeba

*Oh, and make no mistake, this is not a viral ad full of post production trickery… the beer fonts really were engineered very cleverly to trigger music stems and samples!

DJ Cheeba performs an exclusive live mix using Beck’s Vier beer taps to trigger audio samples and lighting effects across a grid of 600 LED-lit Beck’s bottles. In order to get the beer pumps to play music, we wired each of the 10 pumps to a custom wired Arduino board ( http://arduino.cc/ ) As the pump was pulled an electronic contact was broken which then sent signals to a custom made flash application, triggering each sample.

Make no mistake, this is not a viral ad full of post production trickery… the beer fonts really were engineered very cleverly to trigger music stems and samples!

DJ Cheeba performs an exclusive live mix using Beck’s Vier beer taps to trigger audio samples and lighting effects across a grid of 600 LED-lit Beck’s bottles. In order to get the beer pumps to play music, we wired each of the 10 pumps to a custom wired Arduino board ( http://arduino.cc/ ) As the pump was pulled an electronic contact was broken which then sent signals to a custom made flash application, triggering each sample.

In the second hour Cheeba dons his smoking jacket and sherlock pipe for a trip through some blissed out jazz and soul as sampled by Mos def. Recorded live while having a good sit down this is a dramatic change for Cheeba, letting the tracks play in in their full glory with some added words of wisdom from Mos Def himself.

Milt jackson – What Are You Doin’ the Rest of Your Life – CTI
Red Hot Chili Peppers – Under The Bridge – Warner Brohers
The Fatback Band – Baby I’m a Want You – Perception
Big Brother & The Holding Company – Promise Her Anything But Give – Columbia
Dionne Warwick – Anyone Who Had A Heart – Pye
Erykah Badu – On and On – Universal
Christine McVie – And That’s Saying a Lot – Sire
Aretha Franklin – One Step Ahead – Columbia
David Axelrod – The Warning Talk (Part II) – Capitol
David Porter – I’m Afraid the Masquerade Is Over – Stax
Gil-Scott Heron & Brian Jackson – A Legend in His Own Mind – Arista
Fela Anikulapo Kuti – Fear Not for Man – Polydor
Roy Ayers – We Live in Brooklyn, Baby – Polydor
Ramsey Lewis – Sun Goddess – CBS
Raekwon & Ghostface Killah – Criminalogy – Loud
Mos Def Freestyle – Unreleased
James Brown – Funky Drummer – Polydor
Eric B and Rakim – I Know You Got Soul – 4th and Broadway
O.C. – Time’s Up – Wild Pitch
Les DeMerle – A day in the Life – United Artists